Tag Archives: Marketing Strategies

Five Time-Tested Ways to Grow Your Email Marketing List

Email marketing is an important and often essential way to grow your business. Customers who opt-in to your email newsletter want to hear from you (after all, most people covet their emails, so if they fork it over to a … Continue reading

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Assembling an Awesome Media Kit (or Press Kit) for Your Business

A media or press kit is an opportunity to showcase your business to the world in a pretty package. Press and bloggers often ask for a press kit when they want to gather basic information about your company. It’s an … Continue reading

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Six Ways to Keep Facebook Fans Engaged in Your Brand

Though Facebook is frequently under fire by brands and marketing professionals for its ever-changing algorithms that determine the visibility of posts, it remains to be a popular platform for marketing to customers and fans. Don’t give up on Facebook yet! … Continue reading

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Manufacturer FAQ: Three Questions to Ask Yourself Before Exhibiting at a Tradeshow

As a distributor of eco-friendly children’s products, I’m constantly asked by brands I represent if they should exhibit at industry tradeshows.  I personally believe that tradeshows offer a great experience to network with people in your industry and get your … Continue reading

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Want Press for Your Business? 10 Ways to Get PR-Ready

PR, short for public relations, is often something many brands and retailers want, but few know how to get it. PR is when a third-party talks about your company, product or service. It can come in the form of a … Continue reading

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How Blogging Can Improve E-Commerce Sales, Brand Awareness and More

Unless you’ve been living in a hole for the last five years, you know that content creation is one of the most important marketing tools you have to getting found online and engaging customers with your brand or store. As … Continue reading

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Retailer Marketing 101: Should You Boost Your Facebook Posts?

In 2012, a whopping 293,000 status updates were made on Facebook every 60 seconds*! Surely this number has grown in 2013. With more than 1 billion users updating their statuses at any given time, it’s no wonder that Facebook had … Continue reading

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